BEHIND THE SCENE

Follow us on the journey of a product from conception to finishing

INSPIRATION

Inspired by the spring florals and moving with global colour trends

1

Cad / artwork

rendition of artworks using an amalagamation of motifs and techniques for digital print

2

Khakha

Hand drawing used as a stencil for embroideries

3
4

Digital print

Paper — cads are printed on
heat transfer sheets
Fabric — he designs on paper print are transferred onto the fabric using heat and pressure

5

Screen print

A screen mesh for each colour is used, to transfer pigment onto the fabric

6

Machine embroidery

Embroidery machine to create motifs using different kinds of threads

7

Beading

A handicraft technique to add beads using a needle onto fabric

8

Hand embroidery

Karigars using several threads to create loops and knots

9

Stitching

Machine stiching to bring it all together

10

Final — voila!

S/3 cushion — 2 back pillows printed with beading. A front fully embroidered pillow with french knots